THE RCA EXECUTIVE HAD TO HIDE HIS OWN COUNTRY RECORD FROM RCA. THEN “DEVIL IN THE BOTTLE” WENT TO NO. 1. In the early 1970s, William Browder was working for RCA Records in Nashville. By day, he promoted other people’s records, called radio stations, and helped push songs up the chart. He was around the business every day, but he was not supposed to be making records for somebody else. Then he found a song called “Devil in the Bottle.” Browder pitched it around for more than a year. Label after label passed. Nobody wanted it. After eighteen months of hearing no, he decided to cut it himself. The problem was RCA. If they found out one of their own promotion men was recording for Motown’s new country label, Melodyland, Browder could lose the job that paid his bills. So he changed his name. William Browder became T.G. Sheppard. In the office, he was still the RCA man. At night and on weekends, he was the singer trying to get “Devil in the Bottle” played on country radio. For almost two years, he kept both lives separate. Then the record started climbing. “Devil in the Bottle” went to No. 1 in 1975. The follow-up, “Tryin’ to Beat the Morning Home,” went to No. 1 too. The man who had spent his days helping other singers get on the radio had suddenly become one of the voices radio could not stop playing. T.G. Sheppard did not get discovered in a bar or a prison or a studio hallway. He got discovered while trying not to get fired.
“Scroll down to the end of the article to listen to music.” THE RCA PROMOTION MAN HAD TO HIDE HIS…